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ENDORSEMENTS

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UX Designer navigating digital experiences, swiping Everyday sachets on the sly, and no, you’re not being catfished—that’s just Grace making a cameo

  • Enterprise Design Thinking

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  • Growth-Driven Design

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  • User Research

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ABOUT

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[Past Work Experience]

UX Design Consultant

Capitall

August 2024 - Present

- Performed a heuristic evaluation and redesigned a high-impact, responsive landing page for a new-age fintech investment platform, backed by Entrepreneur First Global

- Led the design for the launch of an AI Gaming Copilot, reducing cognitive load and improving user engagement

- Integrated interactive 3D models for both landing pages, boosting session duration with an immersive user experience and optimized load speed

- Led the UX design for the firm's mobile app, adopting a mobile-first approach with a clean, user-friendly onboarding experience tailored for Qatar’s local audience

- Developed high-fidelity mockups and an interactive prototype for the Qatar Market License, incorporating localization guidelines

- Performed a heuristic evaluation and redesigned a high-impact, responsive landing page for a new-age fintech investment platform, backed by Entrepreneur First Global

- Led the design for the launch of an AI Gaming Copilot, reducing cognitive load and improving user engagement

- Integrated interactive 3D models for both landing pages, boosting session duration with an immersive user experience and optimized load speed

- Led the UX design for the firm's mobile app, adopting a mobile-first approach with a clean, user-friendly onboarding experience tailored for Qatar’s local audience

- Developed high-fidelity mockups and an interactive prototype for the Qatar Market License, incorporating localization guidelines

UX Design Freelancer

Alpha Tribe

March 2024 - March 2025

- Built the brand from scratch, working on brand identity and promotional landing page for real-time stock news and investor community platform

- Improved the Investor pitch deck and prototype to attract potential investors

- Collaborated with developers and the product manager to successfully launch the MVP of mobile app, improving the experience for daily active users

- Iterated on user feedback, refining the experience to improve retention of 5K+ traders and investors

UX Designer

PlayTheory Labs

February 2024 - July 2024

- Reduced drop-offs by 8%, by designing the onboarding flow for a cutting-edge web crawling tool, ensuring a scalable interface that fits all desktop screens

- Iterated on v1 and v2 dashboards for a next-gen tech lookup platform, by differentiating the UI from the rest of their products

- Built a brand-aligned dashboard for a global startup intelligence platform, integrating filtering and billing functionalities to support data-driven decision-making

- Designed a Chrome plugin that provides real-time company data and financial insights

- Reduced bounce rates and contributed to an open-source components library by creating a high-converting landing page and UI components

- Streamlined dataset access by conducting competitive analysis, developing information architecture and designing the dashboard for a data solutions provider, offering structured and compliant datasets for sales, marketing and research

- Led the design of a global news aggregation platform, providing instant access to 50,000+ news sources in 14+ languages, making it intuitive and user-friendly for the target audience

Design Intern

Saral Tech

January 2024 - February 2024

- Redesigned a premier UK property management platform, improving user engagement

- Revamped a mobile gaming app to resonate with their target audience

- Improved the course completion rates of a civil service exam training platform, with consistent UI across all platforms

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Unfiltered

Diving into books on everything under the sun, with my one-page-a-day habit, thanks to my attention span

Feeding crows daily—cuz why not? They're the OG monochrome design critics

Obsessed with nail paints, but extensions?

Hard Pass

Sticking to my routine with no plans to shake things up. My weekends? Solving UX puzzles faster than Apple dropping a [New] iPhone.

ENDORSEMENTS

Kanish @ SaralTech

I recommend Pooja for her solid work as a UX Designer. She designed our landing page with a comprehensive navigation bar and created an engaging page for our EIR program. Her redesign of our cricket betting platform, featuring light and dark modes, has been well-received. Additionally, she improved our business portfolio presentation and developed the initial version of our LMS portal, which includes a teacher's dashboard and mobile apps for students, with features like community chat and course modules. Pooja's creativity and dedication have been a valuable asset to our team.

Harlaksh Singh @ PlayTheory Labs

Pooja joined us at PlayTheory to work on a variety of data and tech products and met expectations throughout her work program. She's consistent, takes feedback well, and learns on the job. She's skilled in research and was able to manage multiple projects in new domains entirely by herself. An asset to any project or team she joins. Highly recommend her!