Green Fern

Alpha Tribe - Mobile App | Web App | MVP | Launch Website(Responsive) | Investor’s Draft | Logo | Newsletter | Creatives | Feature Graphic

Fintech Social Hub for AI-Powered Stock Insights

Overview

Conducted extensive research on the stock market and fintech domain to identify user pain points and market gaps. Developed the user journey map, translated sketches into Figma designs, and created branding materials, including the app logo and promotional graphics. Designed screens for the app's MVP and collaborated on multiple web app versions, supporting user engagement through social media creatives.

Core Highlights

Primary Research - Immersed myself in the stock market and fintech space by analysing existing products and identifying user pain points.

Feature Ideation - Created a "How Might We" list to brainstorm potential app features based on research insights.

User Journey Mapping - Developed a detailed user journey map to visualize the app flow and address user needs at each stage.

Design Process

  • Translated initial low-fidelity sketches from the client into Figma designs.


  • Created a mood board and designed the first set of app screens with placeholder data and relevant illustrations.


  • Refined the MVP design after gathering user feedback, experimenting with fonts, and expanding the onboarding process.

Web App Versions - Collaborated with the Product Manager to design and launch two website versions, one for the MVP launch and another for version 2, catering to investor needs.

Branding & Promotional Assets

  • Designed multiple iterations of the app logo and finalized one that resonated with the brand's identity.


  • Created feature graphics and social media creatives to promote the app and boost engagement.

Post-Launch Engagement - Supported user engagement through ongoing social media campaigns and community-building efforts.



Goals Achieved

Real-Time Notifications - Implemented a feature that delivers real-time stock market updates, keeping users informed with minimal effort.

Community Forum - Integrated a discussion forum to foster user interaction, allowing members to share insights and strategies.

Streamlined Onboarding - Designed an intuitive onboarding process to help new users quickly understand the app's functionalities.

Promotional Campaigns - Drafted email newsletters and visually appealing social media graphics to reach the target audience and boost user engagement.

Business Alignment - Addressed both user and client needs by aligning the app's design with the client's business objectives.



Future Opportunities for Improvement

Economic Calendars - Introducing economic calendars would keep users informed about key financial events, improving their decision-making.

Community Meetups - Organizing online or in-person meetups could strengthen the community and enhance user engagement.

Feature Scope Management - Continuously evaluating user needs ensures that new features align with user expectations and add genuine value.

Voice Chat Rooms - Implementing voice chat rooms would enable real-time discussions and networking among users, fostering deeper community connections.

By continuously evolving Alpha Tribe's features and community-driven approach, the app can remain relevant and valuable to its users while driving long-term engagement.