Capitall - Landing Page

Unconventional 3D Responsive Landing

Overview

Designed an unconventional, dynamic, and fully responsive landing page that leverages 3D dispersed glass illustrations and micro-animations to capture user attention and elevate the brand's digital presence.

Core Highlights

Site Analysis & Research - Conducted a detailed review of the existing site, followed by comprehensive market research to understand the company's unique positioning.

Competitive Analysis - Performed a competitor analysis to identify industry trends and opportunities, using key anchors to evaluate landing page structures and highlight differentiating factors.

Wireframing & Iteration - Developed low-fidelity wireframes to outline the landing page structure. Through multiple feedback loops, refined the design using assets sourced from various platforms, ultimately finalizing the landing page on Framer.

Design Elements

  • Navigation Bar - Created a top fixed position navigation bar with a background blur effect and sweep-hover buttons for an interactive user experience.


  • 3D Animation Background - Integrated a moving 3D spline animation as the landing page backdrop to enhance visual appeal.


  • Smooth Scrolling & Ticker - Incorporated smooth scrolling mechanics and a ticker that highlights companies featured in and supported by Capitall, ensuring a continuous flow of information.


  • Sticky Card Scrolling Overlays - Designed sticky card components that provide a layered scrolling effect, creating a dynamic and engaging experience.


  • Text Shadow Effects & Testimonials - Used text shadow effects for emphasis and integrated tickers with testimonials to build user trust.


  • FAQ Stack & Footer - Built a fully responsive FAQ section and a minimal footer with essential contact details and policy links.

Goals Achieved

Immersive User Experience - Delivered a visually striking landing page with dynamic elements that capture immediate user attention.

Enhanced Interactivity - Implemented interactive features like a sweep-hover navigation bar and a ticker to improve user engagement.

Responsive Design - Ensured the site adapts seamlessly across all devices, maintaining a consistent user experience.

Brand Differentiation - Leveraged unique design elements such as 3D animations and sticky card overlays to showcase how Capitall stands out from traditional investing platforms.

Future Opportunities for Improvement

Dashboard Mock-Up - Embedding a mock-up of Capitall's service dashboard would help build user trust by providing a preview of the platform.

Key Metrics & Statistical Data - Displaying essential data points can further reinforce the brand's credibility.

Interactive Elements - Adding sliders, quizzes, or interactive features would engage users from the outset and encourage exploration.

Subtle Animations - Implementing refined, subtle animations can create a dynamic experience without overwhelming users.

Real-Time Updates - Featuring real-time updates showing current user activity or recent investments can foster a sense of community and engagement.

By continuously evolving these aspects, Capitall can further enhance its digital presence, delivering an engaging, trustworthy, and user-centric experience.