Kickoff & Research - I began by diving deep into the existing promotional site and web app, analyzing user flows and identifying pain points. To ensure a competitive edge, I conducted a detailed competitive analysis of market leaders such as Apollo, Lusha, and Uplead.

Enhancing the Home Tab - Recognizing the importance of quick insights, I integrated statistical graphs directly into the home tab cards. These value metric cards offer users instant, at-a-glance insights, helping them make informed decisions faster.

Improving Quick Actions - Accessibility is key. I refined the Quick Actions section to make frequent tasks more accessible, reducing clicks and improving overall efficiency.

Intuitive Modal Pop-Ups - To ensure consistency across interactions, I designed lightbox modal pop-ups that adhered to the newly established design system guidelines. These pop-ups provide users with critical information without overwhelming them.

Skeleton Pages & Pagination - For smoother navigation, I developed skeleton pages that load dynamically and implemented pagination components to handle large datasets without compromising performance.

Datasets Tab - One of the most impactful additions was the introduction of a dedicated 'Datasets' tab. This feature allows users to manage their datasets more effectively, providing a streamlined experience.

Chrome Plugin Interface - The Chrome plugin posed unique challenges. I collaborated closely with the development team to design an intuitive interface that included a 'Data Not Available' page, ensuring users always knew what to expect and how to proceed.