Tyrhino - Adaptive Website

Adaptive E-commerce Website

Overview

Transforming Tyrhino's eCommerce platform involved aligning both user needs and client goals to craft a visually compelling and highly functional shopping experience. I started with a detailed brief from the client, conducted competitor analysis to uncover market gaps, and defined a clear design direction. Through multiple iterations and feedback loops, I refined the style and layout, delivering key pages including the landing, policy, cart, and product description pages.

Core Highlights

Client Collaboration & Research - Following the initial client briefing, I conducted a competitor analysis of direct players in the market to identify user pain points and opportunities for differentiation. This research informed the design strategy and helped align business goals with user expectations.

Defining User & Business Goals - I mapped out user journeys and business objectives to create a unified design direction. This ensured that the platform not only met user needs but also supported the client's conversion and engagement targets.

Design Iteration & Style Development - Through brainstorming sessions and iterative feedback, I finalized a design style that was both visually striking and brand-consistent. I started with Figma to create initial wireframes and transitioned to Framer for greater adaptability across devices.

Key Page Designs

  • Landing Page - Created a visually engaging gateway to the site that immediately captures user attention and sets the tone for the browsing experience.


  • Policy & Cart Pages - Crafted user-friendly layouts that prioritize readability and ease of navigation, reducing friction in the checkout process.


  • Product Description Page - Focused on optimizing the layout for clarity and usability, ensuring users can easily find key product information and make informed purchase decisions.

Adaptive Design Approach - Ensured the site scales seamlessly across all devices, delivering a consistent experience whether users are on desktop, tablet, or mobile.

Goals Achieved

Adaptive eCommerce Platform - Designed a site that adapts seamlessly across devices, featuring a floating navigation bar to enhance usability.

Enhanced Product Visibility - Implemented larger product images and standout typography to ensure key information is easily noticeable, increasing user engagement.

Dynamic Components & CTAs - Introduced dynamic moving components and clear, direct calls-to-action (CTAs) that guide users effectively through their shopping journey.

Streamlined Checkout Process - Focused on optimizing the checkout flow to reduce friction and improve conversion rates.

Policy Page Restructuring - Enhanced the readability of the policy page, making it more user-friendly and ensuring compliance information is easily accessible.

Future Opportunities for Improvement

AI-Powered Personalized Recommendations - Integrating AI-driven suggestions would offer users tailored product options, improving their shopping experience and increasing conversions.

Interactive Product Pages - Adding 360-degree views and video demos would significantly boost user engagement and provide a more immersive shopping experience.

Rewards & Loyalty Program - Implementing a rewards program would encourage repeat purchases and foster customer loyalty.

Enhanced Search Function - Introducing an advanced search feature with filters would make product discovery more intuitive, helping users find what they need faster.

Multi-Language Support - Adding support for multiple languages would make the platform more accessible to a global audience, expanding reach and improving inclusivity.

By focusing on these areas of improvement, Tyrhino can continue to enhance the shopping experience, meeting the evolving needs of its users while driving business growth.